It’s easy to call yourself Generous, but it’s much more difficult – and exciting – to live up to it. Generous is the name of our product, the philosophy of our company, our sustainability driver, and our human resources mission.
What is this work we get up for with a smile every morning, feeling all fuzzy and generous inside? Well, we try to bake the best organic, gluten-free treats in the world, in the finest Belgian tradition and doing it with no waste, fair trade suppliers and with an endless appetite for experimentation.
At Generous, “gluten-free” is not a restriction but an addiction to finding new and exciting ways to create magic. We’ve used buckwheat, tapioca or millet, whatever works best in the mix. It’s first and foremost being generous with taste for people with or without intolerance.